Past Projects
Training workshops
We held two training workshops for one of our clients. The first workshop focused on Business Strategic Planning which aims to equip professionals with the skillsets to analyse business environments, set clear objectives and develop actionable strategies with the goals of the organisation.
Our second workshop focused on Segmentation and Targeting strategies, tailored for the healthcare industry. With over 50+ working professionals from marketing and sales departments, the session offered both strategic frameworks and practical applications of MCCP (Multichannel Customer Planning). Key topics covered include:
- Fundamentals of market segmentation and targeting
- Customer Profiling in the healthcare space
- Introduction to MCCP and its roles in healthcare marketing